Pollada

Ten years ago the community found themselves at crisis point. With no money for medicine or food, the village received a cash offer for their trees. It was low, far less than the trees were worth. The Asháninka were desperate not to lose their forest, but they didn’t see any other option. That’s where Cool Earth came in. Not with chicken and beer, but with cash. Ten years on and one village has become over a hundred. Cool Earth now partners with local people in all three of the world’s major rainforest biomes and has a million acres of rainforest under protection.

We don’t want to stop there. There are villages all over the world queuing up to partner with us. But we need your help. This summer, we need you to channel your inner Peruvian and throw a party that saves rainforest.